The Well

  • apparel
  • branding
  • consulting
  • video

The Well is a new church plant in Christchurch, New Zealand – recently shattered by earthquakes. As the city rebuilds, the launch team has a vision to see their city transformed through a community of people devoted to loving God and loving others.

Starting from scratch, I lead the team through a brand process that provided a flexible structure for strategy and creativity to align. The Well's key message – a "fresh encounter" – emerged as a natural expression of their desire to invite and attract a predominately nonreligious community.

The hard work paid off. A single-page brand map provides a path for visualizing the future. The Well is awakening people to experience and express the depth of Jesus' love. →