LoveMercy

• apparel
• branding
• identity
• signage
• video
• web

I led a passionate team to develop the marketing, branding, design, and new media of the conference theme, “LoveMercy”. The call to action challenged thousands of students to see the dignity of every person and to boldly take action. This was more than a conference. It was a moment that accelerated a movement. Thousands of students engaged in work projects and outreach that stretched from North America to Africa.

I designing a bold typographic brand identity . The materials created included a print campaign, web site, promo videos, notebooks, signage and apparel.